
In today’s competitive business landscape, credibility and trust are non-negotiable when attracting new clients. With so many options available, potential customers rely on real-world proof before making a decision.
Testimonials are the ultimate proof. They showcase how your services have helped real businesses save time, boost productivity, and increase revenue.
At Compound Assistants, our college-educated, English-fluent virtual assistants have helped business owners across real estate, lending, sales, and law scale operations and streamline daily tasks.
So how do we communicate that value to potential clients?
👉 Through testimonials.
By leveraging client feedback effectively, businesses can:✅ Build instant trust with potential clients✅ Showcase real, measurable results✅ Provide social proof that hiring a VA is a smart investment✅ Highlight specific wins that resonate with prospects
This guide will break down how to collect, present, and maximize testimonials—while showing how virtual assistants can manage the process seamlessly.
Why Testimonials Are Critical for Growth
🚀 93% of consumers read online reviews before making a purchase.🚀 72% of people say positive testimonials increase their trust in a business.🚀 88% of people trust testimonials as much as personal recommendations.
For Compound Assistants, testimonials prove that our virtual assistants don’t just handle admin work—they increase efficiency, generate leads, and help businesses close more deals.
💡 For example: A real estate investor who was drowning in admin tasks might read a testimonial from another investor who hired a VA and gained 20+ hours per week to focus on closing deals instead.
That’s how powerful testimonials are.
Step 1: Collecting High-Impact Testimonials
Not all testimonials are created equal. A generic review like,💬 “Great service! Highly recommend!”⬆️ This won’t convert leads into customers.
Instead, strong testimonials tell a story and show measurable impact:
💬 “Before hiring a VA from Compound Assistants, I spent 3+ hours daily making cold calls with no real structure. Now, my VA handles 200+ calls per day, setting quality appointments while I focus on closing deals. My sales pipeline has never been stronger!”
🔥 How to collect impactful testimonials:
1. Identify the Right Clients
Reach out to happy, long-term clients who have seen measurable benefits from hiring a VA.
✔️ Best candidates for testimonials:✅ Clients who have saved time & increased productivity✅ Clients who generated more leads or closed more deals✅ Clients who scaled their business without increasing overhead costs
💡 Pro tip: The best testimonials come from clients who had clear pain points before hiring a VA.
2. Ask at the Right Time
Timing is crucial—request a testimonial right after a major win.
✔️ When to ask for a testimonial:
After a successful month with their VA
After they mention they’re seeing great results
After hitting a revenue or sales milestone
Example:📩 “Hey [Client Name], I’m so glad to hear your VA is helping you hit your sales goals! Would you be open to sharing a quick testimonial about your experience?”
3. Make It Easy
Not all clients have time to write testimonials—so guide them with structured questions:
What challenges were you facing before hiring a VA?
How did your VA solve those challenges?
What results have you seen since hiring a VA?
📩 Send a Google Form to streamline the process.
4. Offer Multiple Formats
Different clients prefer different formats—so be flexible.
✔️ Written Testimonials: Quick & easy via email or Google Forms.✔️ Video Testimonials: More engaging & credible (Tools: Loom, Vouch).✔️ Social Media Reviews: Encourages public trust (Google, LinkedIn, Facebook).
💡 Pro tip: Video testimonials convert 3x better than written ones!
Step 2: Presenting Testimonials for Maximum Impact
Once you’ve collected powerful testimonials, where should you showcase them?
1. Website & Landing Pages
✔ Add testimonials to your homepage and service pages.✔ Use bold headlines like:💬 “See How Our Virtual Assistants Are Helping Businesses Scale!”
2. Email Campaigns
✔ Include a client success story in follow-up emails to leads.✔ Example: New inquiry email → Feature a testimonial → Instant trust boost.
3. Social Media
✔ Create branded testimonial graphics for Instagram & LinkedIn.✔ Turn video testimonials into short reels for TikTok & Facebook.
📢 Example Social Post:💬 “Before hiring a VA, [Client Name] was overwhelmed with admin work. Now, their VA handles 200+ calls daily, and they’ve closed more deals than ever. Want to see the same results? Let’s chat!”
4. Paid Ads
✔ Adding testimonials to Facebook, LinkedIn, & Google ads boosts conversion rates significantly.
💡 Example Ad Copy:"We’ve helped real estate investors like John save 15+ hours weekly by outsourcing calls, admin, and CRM tasks. Ready to scale?"
5. Sales Calls & Proposals
✔ Reference client success stories when pitching to new clients.✔ Add testimonials to proposals for credibility.
Step 3: How Virtual Assistants Can Help Manage Testimonials
Managing testimonials can be time-consuming—but this is where virtual assistants shine.
📌 Tasks a VA can handle:✅ Requesting Testimonials → Sending emails & follow-ups to clients.✅ Organizing Testimonials → Categorizing by industry & use case.✅ Showcasing Testimonials → Posting on social media & updating websites.✅ Monitoring Reviews → Tracking & responding to Google/Facebook reviews.
🔥 Why this matters: You focus on business growth while your VA builds your credibility!
Step 4: Encouraging More Testimonials
Want more clients to leave reviews? Here’s how:
✔ Offer Incentives: Small discounts or exclusive content in exchange for a testimonial.✔ Make It Simple: Use Google Forms or a one-click submission process.✔ Feature Clients: Highlight their business when they leave a review (win-win).✔ Say Thank You: Express gratitude & maintain good client relationships.
Final Takeaways
💡 Testimonials build credibility, boost conversions, and attract more clients.
✔ Collect strong, story-driven testimonials at the right time.✔ Showcase them across multiple platforms for maximum reach.✔ Use a virtual assistant to automate testimonial management.
🚀 Ready to leverage testimonials & scale your business? Let Compound Assistants handle the process for you!
📩 Contact us here or visit www.compoundassistants.com to get started.
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